Alicia Keys

 

Yamaha Music are currently one of the world’s leading brand in woodwinds, brass, string instruments, guitars, pianos, keyboards, percussion as well as Hi-Fi and Audio products. Beginners, students, professional and famous musicians trust the Yamaha brand and have been loyal to the reliability and exceptional sounds of their instruments and equipment for years. I will take a closer look at the development and growth of this incredible company from its very origins to today.

 

A brief Yamaha timeline: 

1887 Torakusu Yamaha builds his first reed organ

 

1897 Nippon Gakki Co., Ltd. (current Yamaha Corporation) is established with capital of 100,000 yen

 

1900 Begins production of upright pianos

 

1949 Lists its shares on Tokyo Stock Exchange

 

1954 Establishes Yamaha Music School and holds pilot classes
Produces its first HiFi player (audio product)

 

1955 Establishes Yamaha Motor Co., Ltd. (Splits off the motorcycle division)

 

1958 Begins production of sports equipment
Establishes first overseas subsidiary in Mexico

 

1959 Begins production of electronic organ

 

1960 Establishes Yamaha International Corporation (current Yamaha Corporation of America)

 

1962 Begins recreation business

 

1964 Begins production of lifestyle-related products

 

1965 Begins production of wind instruments

 

1966 Yamaha Music Foundation is established
Expands into Europe with the founding of Yamaha Europa GmbH, in West Germany

 

1968 Issues shares at market price for the first time in Japan

 

1971 Begins production of semiconductors

 

1987 Changes company name to Yamaha Corporation to mark the 100th years in business

 

2002 Establishes Yamaha Music & Electronics (China) Co., Ltd.
Establishes Yamaha Music Holding Europe GmbH (current Yamaha Music Europe GmbH)

 

2005 Acquires Steinberg Media Technologies GmbH

 

2007 Establishes music entertainment business holding company

 

2008 Acquires L. Bösendorfer Klavierfabrik GmbH
Acquires NEXO S.A.

 

2010 Renews Yamaha Ginza Building, a complex including shopping area, concert hall, music studio etc.
Transfers shares of the lifestyle-related products subsidiary
Completes integration of Japanese piano factories to Kakegawa

 

2012 Completes integration of Japanese wind instrument factories to Toyooka
125th years in business (October 12th)

 

Although Yamaha have been growing and developing their brand for over 125 years, it seems like a short amount of time to achieve the level of astonishing success they have. From lifestyle products, motorbikes to manufacturing every popular instrument, they consistently produce great quality items that are used by students as well as famous artists all over the world. Here at Normans, we are proud to stock Yamaha products as we are confident our customers will not be disappointed with the quality and durability of Yamaha instruments. Check out this great timeline of the history of instruments made by Yamaha throughout the years and see how your favourite instrument has developed:

 

http://www.yamaha.com/about_yamaha/corporate/product_history/index.html#era

 

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About the author

Diana was Normans Piano & Strings specialist for a number of years. She is a singer songwriter, plays piano and speaks 3 languages. In her spare time, she enjoys travelling as well as blogging about anything.

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